I'd disagree with Craig I bet you half of the community doesn't know about it
So technically I say this is BETTER Than it 
What you've got to remember is that Builders Unit TM is/was a derivative of a rather well known MC build team.
While a great many people may not remember BU, A lot of the older community members will. And most of the decent builders here probably remember it, Or some of it's members.
In addition, It kinda sounds stupid to say out loud in many situations you'd say it.
"Welcome, Builders Unite, To our first clan meeting!"